Just one bean in the can

I've been watching videos and reading blogs by 'social media people' who have 'made it', for want of a better word, about how they first started their blogs and youtube channels and got to the place they are today. I have come to a few conclusions about why they have reached the heights of popularity that they have done.

For the most part, social media stars are good at what they do because they have had the privacy of not having a spot light on them for many years, so now are very well practised at the art of vlogging, video making and writing. Because of this there content is entertaining/informative to watch.

When the big stars of today started out, there was barely anyone else out there to compete with. Thinking about some of the youtubers that I watch, Tanya Burr, Louise Pentland and Zoe Sugg all cover similar topics with there videos. They are 3 powerhouse women who are now well respected and admired for their knowledge and tutorials, therefore it is hard for new people to edge in because they have to bring something new to the table in order to justify viewers spending time consuming their content.

When these three (and of course there are many more big you tubers, however I'm British and these you tubers are the 'biggest' three that spring to my mind) have the 'basics' of fashion, beauty, lifestyle and hair covered and their own, now beloved, personalities to bring to the table, it's a tough thing to break through. Especially when hoards of women all over the world have the same interests and want to create similar content.

 Of course not everyone on social media wants to be the next star, but since we can readily view the kind of lifestyle that people who are successful have, what isn't there to like? Except perhaps the fame and everyone knowing who you are, that must always be super strange...

As many of the big youtube names say, you should not start out with the intent of getting big and famous, cause that takes some doing and many a year of content creating before you are likely to get anywhere! I've experimented with making videos, but I think I'm far more comfortable behind a key board so I think I'll just chill here for a while and type stuff to myself :D